Sponsorship

The National Adopt-A-Watt™ Program*

21^st Century Sustainable Energy -- Demonstrating 21^st Century Social Responsibility

   

“As social and environmental responsibility becomes a high priority for consumers and investors alike, companies are learning the hard way that all the good deeds in the world won't help the bottom line if the public doesn't hear the news”…GreenBiz.com

Marketing Trends Supporting the National Adopt-A-Watt™ Program

• February 26, 2009 – The CMO Survey… Companies plan to increase marketing efforts that highlight their social responsibility and what they are doing to minimize environmental impact, showing a large jump from the first CMO Survey six months ago--what once was just good publicity has now become key to earning consumer trust.

• November 19, 2008 – Edelman’s, Good Purpose Survey (6,000 Consumers)… The environment remains the No.1 social cause consumers care about and put local causes first BUT only 33% are aware of a brand that actively supports a good cause AND 63% say brands spend too much money on advertising or marketing and should put more into a good cause.

• October 16, 2008 – ANA Masters of Marketing…Jim Stengel, retiring CMO Proctor & Gamble, unveils his new mission...“is to be a catalyst and change agent globally to lift marketing to a higher level of purpose and performance.  We have so much talent; we spend so much money, we can lift this to a higher level…”

• October 6, 2008 – Cone LLC/Fuqua School of Business…latest survey reports 79% of consumers say they are likely to switch to another brand if it is associated with a good cause, 38% said they have in done so and 91% say it’s important for companies to let consumers know exactly how they are helping a given cause.

• June 10, 2008 – The Schott Solar Barometer Survey, conducted by Kelton Research…“Ninety-one percent of Republicans, 97 percent of Democrats and 98 percent of Independents agree that developing solar power is vital to the United States”.

• May 14, 2008 – Mediapost.com… “Two-thirds of consumers in key global markets think that when it comes to protecting the planet from climate change, companies and brands should be finding solutions. In fact, according to a massive study from Havas Media, consumers expect brands-not their governments-to find solutions”.

• As reported, on May 1, 2007, in Media Post Communications “Alternative Out-Of-Home Media Spending Expanding Rapidly…Lifestyle trends are playing right into the hands of alternative out-of-home media, to create what is being dubbed "a perfect storm" for brand marketers who are looking for new ways to engage consumers as they rush about in their daily lives.

• On April 19, 2007 Cone LLC released their consumer survey with this headline…“Americans Report Increased Environmental Consciousness and Expectation That Companies Will Take Action”.  The conclusion of this survey…“Consumers Will Use Their Purchasing Power to Reward or Punish”.

A New Way to Break America’s Dependence on Foreign Oil

Born out of the realization that government subsidies alone ‘will not get the job done’, the National Adopt-A-Watt™ Program (NAAWP) provides a business-based, funding methodology to facilitate America’s transition to clean energy and alternative fuels.

The NAAWP has gathered the support of 41 Clean Cities Coalitions in 21 states and is endorsed by many alternative fuel organizations.  Furthermore, a distinguished Advisory Board has been established that features Actor, Environmentalist, and Goodwill Ambassador to the United Nations, Linda Gray.

 

SPVLs Dramatically Alter the Economics of Superior, Stand-Alone, Solar Lighting

An (SPVL), or Sponsor-able Photo-Voltaic Light, is a complete solar lighting system that uniquely provides clean lighting that reduces operating costs, and generates revenue.  The SPVL is comprised of a solar array, light fixture, electronics, battery, and an acknowledgment sign.  SPVLs can be attached to any standard light pole (new or existing).  SPVLs can be used as stand-alone lighting systems, or their sun-generated lighting can be used to backup and or supplement grid-supplied electricity.  Whereas traditional lighting systems only illuminate, SPVLs…illuminate, reduce lighting costs, provide new revenue, increase solar awareness and offer community recognition for protecting the environment.

SPVDs Facilitate Entry Into Sustainable 21^st Century Energy Age...(Computer-Generated Images)

An (SPVD), or Sponsor-able Photo-Voltaic Display, is a complete solar electric system that uniquely generates both clean energy and income.  The SPVD is comprised of a 5'x7' solar array, with a DC/AC inverter, disconnects, mounting pole and an acknowledgment sign.  The SPVD is wired and attached to any standard electrical service panel.  Its sun-generated electricity is used to reduce the need for grid-supplied electricity and has the environmental impact of planting (50) trees. SPVD's…produce clean electricity, new revenue, increase solar awareness and offer community recognition for protecting the environment.

The Big Idea

The greatest obstacle to implementing a renewable U.S. energy system is not technology or money. It is the lack of public awareness…Jan. 08 Scientific American

Create a new, combined, solar energy/alternative media platform that will increase clean energy awareness and initiate a chain reaction of participation. Design a sponsorship program for these new platforms that will, at no cost, permit institutions (Hosts) to become ‘part of the solution’ and offer (Sponsors) a high-profile opportunity to generate favorable ‘brand awareness’ and Return On Investment (ROI) to encourage their support.

How to ‘Make a Difference’ and get More ‘Bang for the Buck’

This innovation utilizes the time-tested principles of successful Naming Rights, Logo and Adopt-A-Highway acknowledgment programs, within a Public-Private-Partnership framework.  The NAAWP creates sponsoring opportunities for highly visible, community benefiting, SPVLs/SPVDs.  The amount of the sponsoring fee is determined through a ‘virtual auction’ bidding process at www.adopt-a-watt.com.  A portion of the sponsoring fee is deducted to pay NAAWP’s management fee and to finance, insure, and maintain each SPVL/SPVD.  Money raised in excess of these costs fund new energy efficient electrical devices or pay for the purchase of alternative fuel vehicles and infrastructure.  All excess funding is used to reduce fossil fuel consumption.

 

Financially strapped institutions serve as Hosts and are the program beneficiaries.  The Sponsors of the NAAWP receive community recognition for their support in the form of an acknowledgement sign attached to the SPVL/SPVD, as well as associated media coverage, awards etc.  In addition to offering individuals, foundations and non-profits an impacting and visible means of displaying philanthropy, the NAAWP presents an exciting, new, alternative media platform for corporations to benefit the communities they serve while demonstrating 21st century Corporate Social Responsibility (CSR).

The Big Idea #2

Re-Direct a Portion of Extremely Wasteful Print Media Advertising to the NAAWP

In 2005, US advertisers spent over $65 billion on print media advertising, requiring enormous amounts of fossil fuel to produce and deliver, while creating a mountain of waste paper… each year, more than 100 million trees’ worth of bulk mail arrive in American mailboxes… 44% of all Junk Mail Goes Into Landfills Unopened!

A very important aspect of our ‘mission’ is to encourage companies to re-direct 10% of their extremely wasteful print media advertising to our high profile, community benefiting program.  This reallocation of present ‘marketing spend’ would be at no additional cost to corporations and will still generate critical brand awareness, but at the same time demonstrate Corporate Social Responsibility (CSR)…putting a “halo’ on their brand with impacting Return On Investment (ROI).  This ‘painless’ course of action will provide $6 billion to $7 billion dollars yearly, to fund clean energy and alternative fuel infrastructure for cash-strapped public agencies!

Hosts and Planet Benefits

• Reduces air pollution and greenhouse gas emissions
• Reduces America’s consumption of fossil fuels
• Visibility will raise awareness and encourage a chain reaction of participation
• Helps public agencies meet clean energy and alternative fuel objectives 
• Reduces public agencies operating costs
• Generates positive publicity and enhances public agencies image
• Stimulates local employment/economy
• Stimulates long-term cost reductions for clean energy
• Reduces the vulnerability of our nation’s energy infrastructure
• Reduces America’s dependence on foreign oil
• Saves trees
• Reduces pollution from production and distribution of print media
• Reduces waste from going into landfills

Sponsors Benefits

• 365 days per year visibility at high profile locations
• Eye-attracting, alternative media platform-solar is the icon for 21st century energy
• Helps meet company’s environmental objectives
• Demonstrates civic leadership and enhances public image
• Generate current customer and investor loyalty
• Create employee pride
• Attract environmentally conscious clients/customers/tenets/shareholders…
• Impacting ROI
• Spotlights de-carbonization efforts
• Creates a “halo” brand…reduces  ‘junk’ mail and foreign oil
• Completely managed and 3rd party verified program
• Generate positive local publicity
• Letter of commendation from Mayors/Directors etc.

Summary…a new, and exciting, alternative media platform for organizations to benefit the communities they serve while demonstrating 21st century CSR with impacting ROI and…at no additional cost to marketing budgets.

Sponsoring opportunities are now available at many desirable locations, across America. Sponsoring fees, for solar lights start at $2,000.00 per year and $10,000.00 per year for solar arrays with a (3) year minimum commitment.  Please contact us for details.

Sample ‘Acknowledgement’ Sign

         

Please refer to Locations and Sponsor Sign Up to review possible sites and for registering to bid.