Sponsorship
The National Adopt-A-Watt™
Program*
21st
Century Sustainable Energy --
Demonstrating 21st
Century Social Responsibility


“As social and environmental
responsibility becomes a high
priority for consumers and
investors alike, companies are
learning the hard way that all
the good deeds in the world
won't help the bottom line if
the public doesn't hear the
news”…GreenBiz.com
Marketing Trends Supporting the
National Adopt-A-Watt™
Program
-
February 26, 2009 –
The CMO Survey…
Companies plan to increase
marketing efforts that
highlight their social
responsibility and what they
are doing to minimize
environmental impact,
showing a large jump from
the first CMO Survey six
months ago--what
once was just good publicity
has now become key to
earning consumer trust.
-
November 19, 2008 –
Edelman’s,
Good Purpose Survey
(6,000 Consumers)…
The environment remains the
No.1 social cause consumers
care about and put local
causes first BUT only 33%
are aware of a brand that
actively supports a good
cause AND 63% say
brands spend too much money
on advertising or marketing
and should put more into a
good cause.
-
October 16, 2008 – ANA
Masters of Marketing…Jim
Stengel, retiring
CMO Proctor & Gamble,
unveils his new
mission...“is to be a
catalyst and change agent
globally to lift marketing
to a higher level of purpose
and performance. We
have so much talent; we
spend so much money, we can
lift this to a higher
level…”
-
October 6, 2008 –
Cone LLC/Fuqua School
of Business…latest
survey reports 79% of
consumers say they are
likely to switch to another
brand if it is associated
with a good cause, 38% said
they have in done so and 91%
say it’s important for
companies to let consumers
know exactly how they are
helping a given cause.
-
June 10, 2008 – The Schott
Solar Barometer Survey,
conducted by
Kelton Research…“Ninety-one
percent of Republicans, 97
percent of Democrats and 98
percent of Independents
agree that developing solar
power is vital to the United
States”.
-
May 14, 2008
–
Mediapost.com…
“Two-thirds
of consumers in key global
markets think that when it
comes to protecting the
planet from climate change,
companies and brands should
be finding solutions. In
fact, according to a massive
study from Havas Media,
consumers expect brands-not
their governments-to find
solutions”.
-
As reported,
on May 1, 2007, in
Media Post Communications
“Alternative Out-Of-Home
Media Spending Expanding
Rapidly…Lifestyle
trends are playing right
into the hands of
alternative out-of-home
media, to create what is
being dubbed "a perfect
storm" for brand marketers
who are looking for new ways
to engage consumers as they
rush about in their daily
lives.
-
On April 19, 2007 Cone
LLC released their
consumer survey with this
headline…“Americans Report
Increased Environmental
Consciousness and
Expectation That Companies
Will Take Action”. The
conclusion of this survey…“Consumers
Will Use Their Purchasing
Power to Reward or Punish”.
A
New Way to Break America’s
Dependence on Foreign Oil
Born out of the realization that
government subsidies alone ‘will not
get the job done’,
the National Adopt-A-Watt™ Program
(NAAWP)
provides a business-based, funding
methodology to facilitate America’s
transition to clean energy and
alternative fuels.
The
NAAWP has gathered the support of 41
Clean Cities Coalitions in 21 states
and is endorsed by many alternative
fuel organizations.
Furthermore, a distinguished
Advisory Board has been established
that features Actor,
Environmentalist, and Goodwill
Ambassador to the United Nations,
Linda Gray.
Project discussions have been
generated with agencies from
Massachusetts to Hawaii for rest
areas, travel plazas, bridges,
tunnels, airports,
sports/entertain complexes,
schools, hospitals,
transit-light rail/bus stops,
etc. For
a brief program overview and to
see what others are saying about
us please visit our
Press Room.
Also, please view
Locations
for our growing list of
desirable public agencies and
‘adoptable’ sites.
SPVLs Dramatically Alter the
Economics of Superior, Stand-Alone,
Solar Lighting
An
(SPVL), or Sponsor-able
Photo-Voltaic Light, is a complete
solar lighting system that uniquely
provides clean lighting that reduces
operating costs, and generates
revenue. The SPVL is comprised
of a solar array, light fixture,
electronics, battery, and an
acknowledgment sign. SPVLs can
be attached to any standard light
pole (new or existing). SPVLs
can be used as stand-alone lighting
systems, or their sun-generated
lighting can be used to backup and
or supplement grid-supplied
electricity. Whereas
traditional lighting systems only
illuminate, SPVLs…illuminate, reduce
lighting costs, provide new revenue,
increase solar awareness and offer
community recognition for protecting
the environment.

SPVDs Facilitate Entry Into
Sustainable 21st Century
Energy Age...(Computer-Generated
Images)
An
(SPVD), or Sponsor-able
Photo-Voltaic Display, is a complete
solar electric system that uniquely
generates both clean energy and
income. The SPVD is comprised
of a 5'x7' solar array, with a DC/AC
inverter, disconnects, mounting pole
and an acknowledgment sign.
The SPVD is wired and attached to
any standard electrical service
panel. Its sun-generated
electricity is used to reduce the
need for grid-supplied electricity
and has the environmental impact of
planting (50) trees. SPVD's…produce
clean electricity, new revenue,
increase solar awareness and offer
community recognition for protecting
the environment.
The Big Idea
The greatest obstacle to
implementing a renewable U.S.
energy system is not technology
or money. It is the lack of
public awareness…Jan. 08
Scientific American
Create a new, combined, solar
energy/alternative media platform
that will increase clean energy
awareness and initiate a chain
reaction of participation. Design a
sponsorship program for these new
platforms that will, at no cost,
permit institutions (Hosts) to
become ‘part of the solution’ and
offer (Sponsors) a high-profile
opportunity to generate favorable
‘brand awareness’ and Return On
Investment (ROI) to encourage their
support.
How to ‘Make a Difference’ and get
More ‘Bang for the Buck’
This innovation utilizes the
time-tested principles of successful
Naming Rights, Logo and
Adopt-A-Highway acknowledgment
programs, within a
Public-Private-Partnership
framework. The NAAWP creates
sponsoring opportunities for highly
visible, community benefiting,
SPVLs/SPVDs. The amount of the
sponsoring fee is determined through
a ‘virtual auction’ bidding process
at
www.adopt-a-watt.com.
A portion of the sponsoring fee is
deducted to pay NAAWP’s management
fee and to finance, insure, and
maintain each SPVL/SPVD. Money
raised in excess of these costs fund
new energy efficient electrical
devices or pay for the purchase of
alternative fuel vehicles and
infrastructure. All excess
funding is used to reduce fossil
fuel consumption.
Financially strapped institutions
serve as Hosts and are the program
beneficiaries. The Sponsors of
the NAAWP receive community
recognition for their support in the
form of an acknowledgement sign
attached to the SPVL/SPVD, as well
as associated media coverage, awards
etc.
In addition to offering individuals,
foundations and non-profits an
impacting and visible means of
displaying philanthropy, the NAAWP
presents an exciting, new,
alternative media platform for
corporations to benefit the
communities they serve while
demonstrating 21st century Corporate
Social Responsibility (CSR).
The Big Idea #2
Re-Direct a Portion of Extremely
Wasteful Print Media Advertising to
the NAAWP
In 2005, US advertisers spent over
$65 billion on print media
advertising, requiring enormous
amounts of fossil fuel to produce
and deliver, while creating a
mountain of waste paper… each year,
more than 100 million trees’ worth
of bulk mail arrive in American
mailboxes… 44% of all Junk Mail Goes
Into Landfills Unopened!
A very
important aspect of our ‘mission’ is
to encourage
companies to
re-direct 10% of
their extremely
wasteful print
media advertising to our high
profile, community benefiting
program. This reallocation of
present ‘marketing spend’ would be
at no additional cost to
corporations and will still generate
critical brand awareness, but at the
same time demonstrate Corporate
Social Responsibility (CSR)…putting
a “halo’ on their brand with
impacting Return On Investment
(ROI). This ‘painless’ course of
action will provide $6 billion to $7
billion dollars yearly, to fund
clean energy and alternative fuel
infrastructure for cash-strapped
public agencies!
Hosts and Planet Benefits
-
Reduces air pollution and
greenhouse gas emissions
-
Reduces America’s consumption of
fossil fuels
-
Visibility will raise awareness
and encourage a chain reaction
of participation
-
Helps public agencies meet clean
energy and alternative fuel
objectives
-
Reduces public agencies
operating costs
-
Generates positive publicity and
enhances public agencies image
-
Stimulates local
employment/economy
-
Stimulates long-term cost
reductions for clean energy
-
Reduces the vulnerability of our
nation’s energy infrastructure
-
Reduces America’s dependence on
foreign oil
-
Saves trees
-
Reduces pollution from
production and distribution of
print media
-
Reduces waste from going into
landfills
Sponsors Benefits
-
365 days per year
visibility at high profile
locations
-
Eye-attracting,
alternative media platform-solar
is the icon for 21st century
energy
-
Helps meet company’s
environmental objectives
-
Demonstrates civic
leadership and enhances public
image
-
Generate current
customer and investor loyalty
-
Create employee pride
-
Attract environmentally
conscious
clients/customers/tenets/shareholders…
-
Impacting ROI
-
Spotlights de-carbonization
efforts
-
Creates a “halo” brand…reduces
‘junk’ mail and foreign oil
-
Completely managed and 3rd party
verified program
-
Generate positive local
publicity
-
Letter of commendation from
Mayors/Directors etc.
Summary…a
new, and exciting, alternative media
platform for organizations to
benefit the communities they serve
while demonstrating 21st century CSR
with impacting ROI and…at no
additional cost to marketing
budgets.
Sponsoring opportunities are now
available at many desirable
locations, across America.
Sponsoring fees, for solar lights
start at $2,000.00 per year and
$10,000.00 per year for solar arrays
with a (3) year minimum commitment.
Please contact us for details.
Sample ‘Acknowledgement’ Sign


Please
refer to
Locations
and
Sponsor Sign
Up to review
possible sites and for registering
to bid.