The National Adopt-A-Watt® Program
21st Century Sustainability — Demonstrating 21st Century Social Responsibility
While companies are desperately searching for new ways to connect with consumers and display social responsibility their efforts are going largely unnoticed by the public/consumers.
This dilemma is most succinctly pointed out by the massive Edelman 2009 annual Good Purpose Survey, of 6,000 consumers… “The environment remains the No.1 social cause consumers care about and put local causes first, but only 33% are aware of a brand that actively supports a good cause and 63% say brands spend too much money on advertising or marketing and should put more into a good cause”
- Provides a new Marketing Platform that ‘Gives-Back’. In addition to offering corporations, individuals, foundations and non-profits an impacting and visible means of displaying philanthropy; sponsorship presents an exciting, new, alternative media platform for business’s to benefit the communities they serve and generate, favorable, 365 day per year, brand awareness.
- Provides a new Marketing Platform that has ‘Return On Investment’. Sponsors will participate in the AAW CouPons™ internet marketing program that will encourage local area consumers to do business with local area merchants.
“As social and environmental responsibility becomes a high priority for consumers and investors alike, companies are learning the hard way that all the good deeds in the world won’t help the bottom line if the public doesn’t hear the news”…GreenBiz.com
Sponsoring opportunities are now available at many desirable locations, across America.
Please refer to Locations and Sponsorship Inquiry and Registration to review possible sites.