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	<title>Adopt-A-Watt</title>
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		<title>Adopt-A-Watt Program Funds ‘Green’ Initiatives for Public Agencies</title>
		<link>http://www.adopt-a-watt.com/adopt-a-watt-program-funds-green-initiatives-for-public-agencies/</link>
		<comments>http://www.adopt-a-watt.com/adopt-a-watt-program-funds-green-initiatives-for-public-agencies/#comments</comments>
		<pubDate>Mon, 06 May 2013 23:41:01 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1467</guid>
		<description><![CDATA[Parking Today  May, 2013   Adopt-A-Watt Program Funds ‘Green’ Initiatives for Public Agencies   By Melissa Bean Sterzick. Universities and municipalities looking to upgrade their garage lighting systems now have an additional source of capital for such projects. Adopt-A-Watt is a national program designed to provide a business-based funding methodology to help [...]]]></description>
				<content:encoded><![CDATA[<p>Parking Today  May, 2013   Adopt-A-Watt Program Funds ‘Green’ Initiatives for Public Agencies   By Melissa Bean Sterzick.</p>
<p style="text-align: left;"><a href="http://www.adopt-a-watt.com/wp-content/uploads/2013/05/Dearborn-sign-and-lamp-pic-for-PARKING-Today.png" rel="wp-prettyPhoto[1467]"><img class="size-full wp-image-1469 aligncenter" alt="Dearborn sign and lamp pic for PARKING Today" src="http://www.adopt-a-watt.com/wp-content/uploads/2013/05/Dearborn-sign-and-lamp-pic-for-PARKING-Today.png" width="240" height="148" /></a><br />
Universities and municipalities looking to upgrade their garage lighting systems now have an additional source of capital for such projects. Adopt-A-Watt is a national program designed to provide a business-based funding methodology to help public agencies replace energy-hungry systems and lower electricity costs. Adopt-A-Watt (AAW) executes agreements with “hosts” – primarily public agencies – that want to install energy efficient equipment, such as energy-efficient lights and electric vehicle (EV) chargers, in off-street parking venues. AAW then finds “sponsors” to fund the purchase and installation of this new equipment. The host gets much-needed “green” technology, and the sponsor receives publicity markers at the site. Any business or organization interested in becoming a sponsor can participate, from big and little restaurants and retail stores to civic and social groups. AAW is a “for-profit social enterprise” born out of the conviction that government aid alone is not a successful business model. Started in 2007, the company was incorporated in 2011. Its Founder and Principal, Thomas Wither, patterned AAW after the Adopt-A-Highway program. He says it’s currently serving a long list of public agencies, including airports, schools and hospitals. “It’s our initiative to help cash-strapped public agencies go to more energy efficient lighting solutions and EV infrastructure at no cost to taxpayers,” Wither says. “We believe in utilizing the power of business to solve social, economic and environmental problems. We take a business-based approach, rather than waiting for government subsidies.” Wither notes that businesses are in search of new ways to advertise, as well as to display their social responsibility. Many media offer many types of exposure, but he says Adopt-A-Watt sponsorships are a guaranteed high-profile option.<br />
“You can see your money at work,” he says, “and for our businesses, it’s a way of advertising on city property<br />
that is unique.”<br />
Sponsors are recognized for their support in the form of signage and, often, invitations to attend high-profile events with local dignitaries and media coverage. Many receive letters of commendation, and all have access<br />
to Internet marketing opportunities on AAW’s digital media platform.<br />
“The thing that makes this all work is that we have found a way to effect a return on investment,” Wither says.<br />
“Sponsors get recognition for serving communities and helping the environment. It appeals to them because<br />
this is a way of showing 365 days a year that they support clean technology initiatives.<br />
“It’s [also] a high profile way of demonstrating philanthropy,” he says.<br />
The city of Dearborn, MI, and its many AWA sponsors replaced 102 175W metal-halide lights with highefficiency 80W induction fluorescent bulbs in two downtown city parking decks. The city paid no upfront costs<br />
and was able to claim all related rebates, and will keep every penny saved in energy costs.<br />
Mayor John B. O’Reilly Jr. said the program is a win for the city and its sponsors. “Dearborn is committed to green initiatives, but we must be conscious of our financial challenges,” he said in a press release. “The Adopt-<br />
A-Watt program is a way for Dearborn to boost its energy efficiency measures and install green technology without impacting the general fund.<br />
“It’s also a great example of how important [private-public] partnerships are to the success of green initiatives,” O’Reilly said.<br />
Wither says his business is now offering virtual advertising. Sponsors can digitally publish their AAW<br />
“CouPons” on its website (www.adopt-a-watt.com). He says AAW will soon be operating coast-to-coast with host/sponsor arrangements in the works in Washington state and one already in place in New Jersey. “The big winners are the cities that want to be more energy efficient but do not have the financial wherewithal,” Wither says.<br />
Melissa Bean Sterzick is a Parking Today staff writer and its “Amateur Parker” columnist. Contact at melissa@parkingtoday.com.</p>
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		<title>Royal Oak Marks Earth Day with Eco-Friendly Parking</title>
		<link>http://www.adopt-a-watt.com/royal-oak-marks-earth-day-with-eco-friendly-parking/</link>
		<comments>http://www.adopt-a-watt.com/royal-oak-marks-earth-day-with-eco-friendly-parking/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 03:07:04 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1443</guid>
		<description><![CDATA[Daily Tribune By Catherine Kavanaugh Posted: Monday, 04/22/13 02:48 pm  With the flip of a switch, a parking deck on Center Street in downtown Royal Oak became a model for businesses putting the planet — and local government — before profits on Monday. There were a lot of smiles at [...]]]></description>
				<content:encoded><![CDATA[<p>Daily Tribune By Catherine Kavanaugh</p>
<p>Posted: Monday, 04/22/13 02:48 pm </p>
<table width="620" align="center">
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<div class="wp-caption alignleft" style="width: 437px"><img src="http://www.dailytribune.com/storyimage/DT/20130422/NEWS01/130429924/AR/0/AR-130429924.jpg&amp;MaxW=620&amp;MaxH=320" alt="" width="427" height="320" /><p class="wp-caption-text">Adopt-A-Watt founder Tom Wither has a proud moment at the podium just before a switch is flipped to turn on new energy-efficient lights at the Center Street parking structure in downtown Royal Oak. (David N. Posavetz/Daily Tribune)</p></div></td>
</tr>
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<p>With the flip of a switch, a parking deck on Center Street in downtown Royal Oak became a model for businesses putting the planet — and local government — before profits on Monday.</p>
<p id="2">There were a lot of smiles at the Earth Day gathering for the launch of Michigan’s second municipal Adopt-A-Watt program.</p>
<p id="3">More than 100 business sponsors and some individuals, including at least one politician, are participating. They are paying $500 a year for 10 years to cover the cost of retrofitting two downtown parking structures with energy-efficient lights. Eaton Corp. also donated an electric-vehicle charging station for the Center Street deck.</p>
<div id="iframe_assets">The new induction lamps cost about $400 each to buy and install. In return for their investments, signs will be posted in the parking structure with the sponsors’ names for downtown visitors and employees to see. The parking deck at Lafayette and Sixth streets will be next.</div>
<div> </div>
<div>The new lights will save the city about $120,000 over the next decade on its electric bills. The lamps also will last 10 times longer than the fluorescent lights they replaced.</div>
<p id="6">The public-private partnership was facilitated by Adopt-A-Watt founder Tom Wither, who lives in Royal Oak.</p>
<p id="7">“We started this in Dearborn,” Wither said. “That was more or less proof of (the) concept that our innovation could work, but Royal Oak now is confirmation that this funding innovation for energy efficiency does work. We can now scale this across America. We’re very confident in our model now and we have plans of doing that.”</p>
<div id="page1">
<p id="8">In all, 102 energy-efficient lights will be installed at the two Royal Oak parking decks. They will eliminate the need to burn more than 300,000 pounds of coal over their 10-year lifetimes, Wither estimates.</p>
<p id="9">“Little things do make a difference,” he said.</p>
<p id="10">State Rep. Jim Townsend, D-Royal Oak, another sponsor, said he also expects the program to catch on now that Royal Oak is on board. He described the city as a bellwether community in Michigan.</p>
<p id="11">“The moment someone knows I’m from Royal Oak, they have a story to tell,” Townsend said. “They know somebody. They used to live here. We really are a community the rest of the state is inclined to follow. The example we’re setting as members of the business community coming together to engage with the public sector means an awful lot. We do live in an age of fewer resources for public projects, but that doesn’t mean public initiatives and public space we all rely on isn’t important. It’s actually more important than ever.”</p>
<p id="12">Wither is banking on that with Adopt-A-Watt. His goal is to provide clean technology for cash-strapped agencies through his for-profit social enterprise. The program taps into business marketing budgets in exchange for recognition of their environmental philanthropy.</p>
<p id="13">Diane Cheklich, owner of Cheklich Enterprises, likes the advertising alternative. She said she is proud to have her freelance film and video company associated with a program that helps the environment, reduces fossil fuel consumption, and saves her former hometown money.</p>
<p id="14">“For me, those kind of things are important to know when I make a decision about a service or product provider,” Cheklich said. “I hope people look at my company the same way and say ‘this is cool. She supports a great cause. Let’s do business.’ ”</p>
</div>
<div id="page1">
<p id="15">Wither has executed about a dozen Adopt-A-Watt agreements to date, including programs at Philadelphia International Airport and the New Jersey Department of Transportation. New Jersey sponsors bought solar panels for rest areas. He also hopes to work with hospitals, bridges, tunnels and school districts.</p>
<p id="16">Wither said he is motivated by the old saying that the Earth is not given to us by our parents but loaned to us by our children.</p>
<p id="17">“In other words, there is no Planet B and we’ve got to take care of our resources,” he said.</p>
</div>
<p> <a href="http://www.dailytribune.com/article/20130422/NEWS01/130429924/royal-oak-marks-earth-day-with-eco-friendly-parking#full_story">Royal Oak Marks Earth Day with Eco-Friendly Parking</a></p>
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		<title>Let There be Light &#8211; Adopt-A-Watt Flips Switch in Royal Oak</title>
		<link>http://www.adopt-a-watt.com/let-there-be-light-adopt-a-watt-flips-switch-in-royal-oak/</link>
		<comments>http://www.adopt-a-watt.com/let-there-be-light-adopt-a-watt-flips-switch-in-royal-oak/#comments</comments>
		<pubDate>Thu, 25 Apr 2013 02:58:06 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1435</guid>
		<description><![CDATA[Royal Oak Patch By Judy Davids  April 22, 2013 The city shows off 102 energy-efficient lights and Devin Scillian, news anchorman for NBC affiliate WDIV-TV, demonstrates a new electric vehicle charging station in the Center Street garage. The city of Royal Oak flipped a figurative and literal switch on its Adopt-A-Watt [...]]]></description>
				<content:encoded><![CDATA[<p>Royal Oak Patch</p>
<p>By <a href="http://royaloak.patch.com/users/judy-davids">Judy Davids</a>  April 22, 2013</p>
<p>The city shows off 102 energy-efficient lights and Devin Scillian, news anchorman for NBC affiliate WDIV-TV, demonstrates a new electric vehicle charging station in the Center Street garage.</p>
<p>The city of Royal Oak flipped a figurative and literal switch on its Adopt-A-Watt program on Monday morning.</p>
<div>
<p>The <a href="http://adopt-a-watt.com/">Adopt-A-Watt</a> program, a public-private partnership conceived by Royal Oak businessman Thomas Wither, is a partnership that allows businesses or organizations to sponsor energy-efficient lights at Royal Oak&#8217;s parking structures. The goal of the program is to save energy and dollars for the community.</p>
<p>&#8220;The ultimate winner of this whole thing is the environment,&#8221; Wither said. &#8220;We&#8217;ve come up with 102 energy-efficient lights here today. Our calculations show we&#8217;re going to save $130,000 in operating costs and eliminate the burning of over 300,000 pounds of coal with these lights over the 10-year estimated life span.&#8221;</p>
<p>Sponsors for the structure lights include <a href="http://royaloak.patch.com/users/buttons-rent-it">Button&#8217;s Rent-It</a>, <a href="http://royaloak.patch.com/listings/robert-bruce-photography">Robert Bruce Photography</a>, <a href="http://royaloak.patch.com/listings/hansons-running-shop-3">Hansons Running Shop</a>, <a href="http://royaloak.patch.com/listings/pizzeria-biga">Pizzeria Biga</a>, <a href="http://royaloak.patch.com/">Royal Oak Patch</a> and several more.</p>
<p>&#8220;Basically we sponsored a light because we&#8217;re concerned about the the safety of the planet for our children,&#8221; said Lynn Bilski of Gateway Country Day School and Child Care Center.</p>
<p>The Adopt-A-Watt program also donated the Center Street parking structure&#8217;s first electric vehicle charging station. Devin Scillian, news anchorman for NBC affiliate WDIV-TV, demonstrated recharging with his Chevy Volt.</p>
<p>&#8220;I love coming to Royal Oak. We spend lots and lots of time here. Our favorite movie theater and lots of our favorite restaurants are here. It&#8217;s just a delight to know that&#8217;s it&#8217;s a place I can plug-in my car,&#8221; Scillian said. &#8220;I expect nothing less out of Royal Oak. It&#8217;s a very advanced, forward-thinking community.&#8221;</p>
</div>
<p><a href="http://royaloak.patch.com/articles/let-there-be-light-adopt-a-watt-flips-switch-in-royal-oak#video-14078206" target="_blank"> Let There be Light &#8211; Adopt-A-Watt Flips Switch in Royal Oak</a></p>
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		<title>P3 Agreements Provide Energy Savings at No Cost to Cities</title>
		<link>http://www.adopt-a-watt.com/p3-agreements-provide-energy-savings-at-no-cost-to-cities/</link>
		<comments>http://www.adopt-a-watt.com/p3-agreements-provide-energy-savings-at-no-cost-to-cities/#comments</comments>
		<pubDate>Sun, 24 Mar 2013 17:25:29 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1430</guid>
		<description><![CDATA[PARKING Magazine &#8211; March 2013 P3 Agreements Provide Energy Savings at No Cost to Cities The cities of Dearborn and Royal Oak, Mich., recently launched historic Public-Private-Partnership agreements with Adopt-A-Watt®, Inc. to replace more than 200 inefficient lights, with energy efficient lights in their parking garages.  Funded entirely through sponsorships, these projects incurred no costs [...]]]></description>
				<content:encoded><![CDATA[<p>PARKING Magazine &#8211; March 2013</p>
<p>P3 Agreements Provide Energy Savings at No Cost to Cities</p>
<p>The cities of Dearborn and Royal Oak, Mich., recently launched historic Public-Private-Partnership agreements with Adopt-A-Watt®, Inc. to replace more than 200 inefficient lights, with energy efficient lights in their parking garages.  Funded entirely through sponsorships, these projects incurred no costs to the cities and will reduce their energy use, as well as support their transition to electric vehicle (EV) transportation.</p>
<p>What is Adopt-A-Watt®?<br />
Adopt-A-Watt (AAW) leverages sponsorships to create an alternative public-private funding mechanism, allowing cities to pursue energy efficiency and renewable energy projects.  Supported by clean cities coalitions and alternative fuel organizations, agreements/project discussions have been generated with public agencies across the United States.</p>
<p>Why Sponsor?<br />
At no cost to taxpayers, public agencies receive funding to deploy sustainable energy systems and new clean-tech equipment, to reduce operating costs.  Sponsors of the NAAWP receive recognition in the form of signage, as well as attending high-profile media events and media coverage, letters of commendation, etc.  Most importantly, sponsors have unlimited access to a, new, patent pending digital media platform that is designed to help to protect the environment and simultaneously benefit local businesses and save consumers money, www.AAWCouPons.com.  This funding innovation is fully scalable and can be ‘adopted’ at cash-strapped public agencies.</p>
<p>Projected 10-Year Impact for 2,000 Parking Structures<br />
• Financial: saves $130,000,000 in electricity and re-lamping costs and generates $518,400,000 in new revenue for agencies to invest in additional energy saving equipment to further reduce their operating costs and carbon footprint.<br />
• EV Transportation: $518,400,000 in new revenue allows the installation of 74,000 EV charging stations and provides a $5,000 incentive to<br />
purchase 74,000 EVs, at the same price as gasoline powered vehicles.<br />
• Efficiency/Environment: 2,084,150,000kWh of electricity consumption and burning 1,580,000,000 pounds of coal.  The energy savings resulting from these installations permits carbon neutral charging 64,000 EVs per day.</p>
<p>Want More Information?<br />
A copy of Dearborn’s contract is available at MichEEN.org under the Michigan Green Communities Group.  For more information on the program,<br />
go to adopt-a-watt.com or email Tom Wither, tom@adopt-a-watt.com.</p>
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		<title>Adopt-a-What?!</title>
		<link>http://www.adopt-a-watt.com/adopt-a-what/</link>
		<comments>http://www.adopt-a-watt.com/adopt-a-what/#comments</comments>
		<pubDate>Sun, 24 Mar 2013 16:51:36 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1421</guid>
		<description><![CDATA[Public Works &#8211; March 2013 Adopt-a-What?! Company pairs sponsors with agencies to provide no-cost clean energy.  Posted on: March 15, 2013 By Kelley Lindsey   Eaton Corp. sponsored an electric vehicle charging station in Dearborn, Mich., which was the first city in the nation to move forward with Adopt-A-Watt’s energy saving [...]]]></description>
				<content:encoded><![CDATA[<h3><a href="http://www.pwmag.com/lighting/adopt-a-what.aspx" target="_blank"><span style="font-size: small;">Public Works &#8211; March 2013</span></a></h3>
<h1>Adopt-a-What?!</h1>
<h3>Company pairs sponsors with agencies to provide no-cost clean energy.</h3>
<h3><span style="font-size: 13px;"> </span><span style="font-size: 13px;">Posted on: March 15, 2013</span></h3>
<div id="head3">
<dl>
<dt>By <a href="http://www.pwmag.com/find-articles.aspx?byline=Kelley%20Lindsey">Kelley Lindsey</a></dt>
</dl>
</div>
<div> <a id="ctl00_ctl00_Content1PlaceHolder_Content1PlaceHolder_ctl01_BigImageAnchor" href="http://www.pwmag.com/Images/tmpD55A.tmp_tcm111-1854186.jpg" rel="wp-prettyPhoto[1421]"><img id="ctl00_ctl00_Content1PlaceHolder_Content1PlaceHolder_ctl01_ThumbnailImage" src="http://www.pwmag.com/Images/tmpD55A.tmp_tcm111-1854185.jpg" alt="Image" /></a></div>
<div>Eaton Corp. sponsored an electric vehicle charging station in Dearborn, Mich., which was the first city in the nation to move forward with Adopt-A-Watt’s energy saving initiative.</div>
<div>
<div id="articleExtras">
<div> </div>
<div>We’ve all seen those ubiquitous signs on road trips declaring, “this highway was adopted by” some organization. If that model can be used for picking up litter, why couldn’t it help public entities adopt clean energy and technology?</div>
</div>
<p>That’s exactly what Adopt-A-Watt Inc. Founder and CEO Thomas Wither thought back in 2006. He spent the first few years laying groundwork, introducing the concept to transportation departments and other potential hosts and recruiting sponsors. Now his Royal Oak, Mich.-based business is getting up to speed.</p>
<p>The program works like the Adopt-A-Highway and Sponsor-A-Highway programs. But instead of announcing someone has sponsored the cleanup of a highway, signs acknowledge that a company or organization sponsored the installation of clean technology and/or energy. Depending on the agreement with the host, sponsors donate money for solar panels, energy-efficient lighting, electric vehicle infrastructure, and electric vehicles themselves. All equipment and other contributions are tax deductible.</p>
<p>This is done at absolutely no cost to the host or taxpayers, which is great for cash-strapped public agencies.</p>
<p>Whenever possible, hosts are matched with sponsors at the local level. The company’s goal is to support local economies by offering local businesses sponsoring arrangements first and hiring local workers to do the installation. Sponsors include individuals, nonprofit organizations, and both large and small local and national businesses.</p>
<p>Five state DOTs are moving forward with the program. And after deals with DOTs in New Jersey and Washington state are finalized, Adopt-A-Watt will be operating coast-to-coast.</p>
<p>“This is a unique way of helping with clean and green energy plans at no cost to taxpayers,” says Wither. “Public agencies want to reduce operating costs but face the dilemma of ‘where does the money come from?’”</p>
<p>A recent example is Dearborn, Mich., which upgraded 102 parking structure fixtures which are expected to save 612,512 kWh and generate more than $300,000 in operating costs savings and new revenue over the next 10 years. The city installed an electric vehicle charging station sponsored by Eaton Corp. City of Dearborn Sustainability Coordinator Dave Norwood says the city learned of Adopt-A-Watt from the Clean Energy Coalition, a statewide nonprofit group focused on greening communities by building public/private partnerships.</p>
<p>After seeing a positive response, the city is considering two more projects.</p>
<p>“The only commitment we had to make was time and some energy data,” Norwood says. “This is a good way for local government to do energy-efficiency projects at little to no cost.”</p>
<p>If you would like more information or are interested in becoming a host or sponsor, email info@adopt-a-watt.com or call 866-643-5724.</p>
<p>— <em>Kelley Lindsey</em></p>
</div>
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		<title>Royal Oak, businesses team up to cut energy costs</title>
		<link>http://www.adopt-a-watt.com/royal-oak-businesses-team-up-to-cut-energy-costs/</link>
		<comments>http://www.adopt-a-watt.com/royal-oak-businesses-team-up-to-cut-energy-costs/#comments</comments>
		<pubDate>Fri, 02 Nov 2012 17:59:12 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1233</guid>
		<description><![CDATA[The Detroit News &#8211; November 1, 2012 at 4:25 pm By Lauren Abdel-Razzaq Royal Oak — Business owners and city and state officials met Thursday to launch a public-private program they say will save the city thousands of dollars in energy costs without costing taxpayers a cent. Under the program, [...]]]></description>
				<content:encoded><![CDATA[<div>
<div>
<div id="ody-date">The Detroit News &#8211; November 1, 2012 at 4:25 pm</div>
<div>By Lauren Abdel-Razzaq</div>
</div>
<div><em>Royal Oak </em>— Business owners and city and state officials met Thursday to launch a public-private program they say will save the city thousands of dollars in energy costs without costing taxpayers a cent.</div>
</div>
<div id="article-bodytext">
<div id="artpagination">
<p>Under the program, private entities will pay to have energy-efficient lights installed downtown in exchange for having signs promoting their businesses erected nearby.</p>
<p>&#8220;The city and the environment are winners on this,&#8221; said Thomas Wither, founder and CEO of the Royal Oak-based National Adopt-A-Watt Program. &#8220;It&#8217;s helping the city to reduce its operating costs and make our community a cleaner place to live.&#8221;</p>
<p>Wither has garnered some high-profile support for the program, and he was joined at the launch event by Royal Oak Mayor Jim Ellison, Sen. Carl Levin, D-Detroit, U.S. Rep. Sander Levin, D-Royal Oak, and State Rep. Jim Townsend, D-Royal Oak.</p>
<p>The program aims to bolster the local economy while reducing energy costs, promoting environmental sustainability and providing infrastructure for charging electric vehicles.</p>
<p>The city can expect 50-to-65 percent energy savings, says Larry Seurynck, vice president of operations for American Green Technology, which supplies the induction fluorescent lights. Project organizers say that will translate into $120,000 in operating cost savings over the first 10 years.</p>
<p>&#8220;It&#8217;s something we&#8217;ve been bantering around for quite a few years now as a way to think outside the box,&#8221; said Ellison. &#8220;And along the way we&#8217;re going to be energy conservationists, which is great.&#8221;</p>
<p>So far, 96 energy efficient lights sponsored by 80 businesses will be installed in two downtown parking decks on Center Street and Lafayette Avenue. The businesses cover the costs for purchase and installation of the lights and, in return, get year-round signage in the garages and near the lights, promoting their businesses.</p>
<p>Sponsorship starts at $500 — about $1.37 a day per year — to have signs put up near the lights. Around $400 of that goes toward purchasing and installing the lights.</p>
<p>John T. Hall of Amp Brothers Electric Cycles Inc. says he thought the program would be a good way to promote his two-person operation.</p>
<p>&#8220;It goes along with what we do, which is to basically get people out of their cars and onto the bikes, which are ridiculously energy efficient,&#8221; said Hall, whose company is sponsoring one light. &#8220;Part of it is community, part of it is it flows with our business model and part of it is just corporate social responsibility.&#8221;</p>
<p>Aija Edwards, owner of MI Mobile Pet Care, a mobile pet grooming service based in Ferndale, said the return on investment was worth the cost of one light.</p>
<p>&#8220;It&#8217;s a good opportunity to connect with the community and let people know we&#8217;re here and we&#8217;re available,&#8221; she said.</p>
<p>Among the sponsors are big names like Ford Motor Co., Pepsi, Comcast and Oakland County.</p>
<p>The hope, Wither said, is to have a total of 150 to 200 sponsored lights installed and ready to run by the time the city has its lighting ceremony in mid-December.</p>
<p>The National Adopt-A-Watt program also has projects in New Jersey, Pennsylvania and Washington. Last December, it launched a project in Dearborn.</p>
<p>&#8220;It was an easy decision. It&#8217;s no cost to the city,&#8221; said Dearborn&#8217;s sustainability coordinator, Dave Norwood. He said the city has installed 102 sponsored lights.</p>
<p>According to a case study write-up on the project, the city expects to see electricity, maintenance and operating cost savings of about $300,000 over 10 years.</p>
<p>Sen. Levin praised the program.</p>
<p>&#8220;What you are doing here today is a road to a brighter future, a future that involves energy alternatives, greener energy and a private-public partnership, which is also a hallmark of the future in this country,&#8221; said Levin .</p>
<p>Added his brother, the congressman: &#8220;When it comes to progress, it usually doesn&#8217;t come in waves. It comes step-by-step and clearly energy efficiency is the direction of the future.&#8221;</p>
<p>Townsend said the program could be a good solution for municipalities that are struggling to meet budgeting challenges.</p>
<p>&#8220;There&#8217;s a recognition that public-private partnerships are really going to play a role in the future in terms of solving problems we have in society,&#8221; said Townsend. &#8220;There&#8217;s definitely a role for the private sector and a role for the public sector, but there are times when it really makes sense to bring the two sectors together to help us tackle the big, big challenges. Creating a clean energy future is one of those examples.&#8221;</p>
<p><em><a href="mailto:lrazzaq@detroitnews.com">lrazzaq@detroitnews.com</a> </em></p>
<p><em>(313) 222-2127 </em></p>
</div>
</div>
<p>From The Detroit News: <a href="http://www.detroitnews.com/article/20121101/METRO02/211010466#ixzz2B5X5kLxz">http://www.detroitnews.com/article/20121101/METRO02/211010466#ixzz2B5X5kLxz</a></p>
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		<title>Royal Oak gets clean technology from Adopt-a-Watt</title>
		<link>http://www.adopt-a-watt.com/royal-oak-gets-clean-technology-from-adopt-a-watt/</link>
		<comments>http://www.adopt-a-watt.com/royal-oak-gets-clean-technology-from-adopt-a-watt/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 20:35:38 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1223</guid>
		<description><![CDATA[Daily Tribuine By Catherine Kavanaugh  November 2012 cathy.kavanaugh@dailytribune.com; @CatherineKav ROYAL OAK — Two of the city’s parking decks are getting $38,400 worth of energy-efficient lights courtesy of sponsors who will Adopt-a-Watt to shine a little publicity on their businesses. Signs with about 80 sponsor names similar to the Adopt-a-Highway program [...]]]></description>
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<div>Daily Tribuine By Catherine Kavanaugh  November 2012<br />
cathy.kavanaugh@dailytribune.com; @CatherineKav</div>
<p id="1">ROYAL OAK — Two of the city’s parking decks are getting $38,400 worth of energy-efficient lights courtesy of sponsors who will Adopt-a-Watt to shine a little publicity on their businesses.</p>
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<p id="2">Signs with about 80 sponsor names similar to the Adopt-a-Highway program will be placed in the parking decks at Center and Second streets and Lafayette and Sixth streets, where 96 induction flourescent lights will be installed.</p>
<p id="3">The cost to buy and install the lights is estimated at $400 each but the anticipated savings on electric bills is much greater.</p>
<p id="4">“This will save Royal Oak $120,000 over the next 10 years in electrical costs,” said Tom Wither, founder and CEO of Adopt-a-Watt.</p>
<p>The new lights also will last 10 times longer than the ones they are replacing.</p>
<p id="6">Sponsors such as Mathews Hargreaves Chevrolet and Amp Brothers Electric Cycles are paying $500 a year for 10 years to Adopt-a-Watt. The Royal Oak-based business then will pay the city 80 percent of the fees in the second to 10th years to spend on green projects like electric vehicle charging stations.</p>
<div>Wither, a 67-year-old lifelong Royal Oak resident, came up with the bright idea to start a for-profit social enterprise that taps into corporate marketing budgets by recognizing businesses for environmental philanthropy. He started Adopt-a-Watt in 2007.</div>
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<p id="8">“Our plan was to provide clean technology for cash-strapped agencies,” Wither said. “Then, the great recession hit. We’re finally getting traction.”</p>
<p id="9">He has executed about a dozen agreements so far, including one at Philadelphia International Airport with computer company Dell as a major sponsor. Royal Oak is the second city to get new lighting with adopted watts; Dearborn was the first. Entertainment venues and the New Jersey Department of Transportation also are participating. New Jersey sponsors paid for solar panels on light poles at rest areas. The state of Washington will be next.</p>
<p id="10">“We’ll be coast to coast soon,” Wither said.</p>
<p id="11">He expects hospitals, bridges, tunnels, school districts also to be lighted through Adopt-A-Watt.</p>
<p id="12">A kick-off ceremony for Royal Oak’s launch of the program was held Thursday at the Royal Oak Farmers Market. Mayor Jim Ellison said the public-private partnership is allowing Royal Oak to embrace new technology at a time when it is difficult to spend tax dollars on anything but core services.</p>
<p id="13">“It’s nothing but good for the city,” Ellison said. “The sponsors are buying all the lights and that should reduce our energy costs. No matter what, in the end we at least get the free lights.”</p>
<p id="14">Induction lamps use a different type of fluorescent light made of hermetically sealed tubes containing a patented high-frequency generator to provide the current to excite phosphors that produce illumination.</p>
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<p id="15">Wither has more than 20 years of his own experience in researching and developing clean technologies. He patented his first invention – a bi-directional vertical access wind turbine – in 1993.</p>
<p id="16">His overall goal with Adopt-a-Watt is to help reduce the nation’s dependence on burning coal. In the meantime, he is on the forefront of creating a new breed of business that considers people and the planet along with profits.</p>
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		<title>Royal Oak Flips the Switch on Adopt-A-Watt Project</title>
		<link>http://www.adopt-a-watt.com/royal-oak-flips-the-switch-on-adopt-a-watt-project/</link>
		<comments>http://www.adopt-a-watt.com/royal-oak-flips-the-switch-on-adopt-a-watt-project/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 19:04:49 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1191</guid>
		<description><![CDATA[By Judy Davids and Molly Tippen October 23, 2012 Two downtown Royal Oak parking structures will be fitted with energy-efficient lights, courtesy of some very concerned businesses.  If residents see some very modern-looking lights being installed in two of Royal Oak&#8217;s public parking structures, take heart: This is one public [...]]]></description>
				<content:encoded><![CDATA[<p>By Judy Davids and Molly Tippen October 23, 2012</p>
<p>Two downtown Royal Oak parking structures will be fitted with energy-efficient lights, courtesy of some very concerned businesses. </p>
<p>If residents see some very modern-looking lights being installed in two of Royal Oak&#8217;s public parking structures, take heart: This is one public project designed to save dollars and energy, not expend those resources.</p>
<p>The Adopt-A-Watt program, a public-private partnership conceived by Royal Oak businessman Thomas Wither, rolled out its program to the Royal Oak City Commission on Oct. 15 and received unanimous approval to deploy energy efficient lighting and EV infrastructure in two downtown decks &#8211; Center Street and Lafayette Avenue &#8211; at no cost to taxpayers.</p>
<p>Adopt-A-Watt is a partnership that allows businesses or organizations to sponsor energy-efficient efforts in a particular city to save energy and dollars for the community.</p>
<p>Businesses step into the spotlight<br />
The concept behind the national Adopt-A-Watt program is simple: Businesses sponsor the addition of a light, and the monies that are saved are redirected into other green initiatives.</p>
<p>Sponsor businesses or nonprofits’ names and logos will be prominently displayed on signage throughout the parking structures, providing year-round recognition of their participation and community support.</p>
<p>So far, about 80 businesses have signed on to sponsor approximately 100 lights in Royal Oak.</p>
<p>&#8220;It costs a business just $1.37 a day to be a part of the 365-day program that gives them public recognition while conserving energy and creating a cleaner environment for the community,” Wither said.</p>
<p>The new lights are designed to burn 300,000 fewer pounds of coal, and will last 100,000 hours–significantly longer than conventional lights.</p>
<p>Thanks a watt<br />
This week Adopt-A-Watt unveiled a new digital media platform, which allows its sponsors to harness the mass appeal of internet marketing with a website that offer coupons.</p>
<p>At www.royaloak.aawcoupons.com, Royal Oak&#8217;s Adopt-A-Watt sponsors, such as Matthews Hargreaves Chevy, Holiday Market, and Joe&#8217;s Auto Parts, offer 10 percent off deals, while Manzo Eye Care offers an exam and glasses for $50 and Jazzercise has a $69 workout special.</p>
<p>&#8220;You print coupons and save money. You help the city save money on its energy costs. You help the businesses. And, you help protect the environment by reducing energy consumption,&#8221; Wither said. &#8220;Everyone wins.&#8221;</p>
<p>(See the complete list of Royal Oak&#8217;s Adopt-A-Watt sponsors.)</p>
<p>Adopt-A-Watt will hold a special launch party to thank sponsors on Friday. They plan on installing the lamps and officially throwing the switch in mid-December.</p>
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		<title>Adopt-A-Watt Aims to Help Royal Oak Conserve Energy, Money</title>
		<link>http://www.adopt-a-watt.com/adopt-a-watt-aims-to-help-royal-oak-conserve-energy-money/</link>
		<comments>http://www.adopt-a-watt.com/adopt-a-watt-aims-to-help-royal-oak-conserve-energy-money/#comments</comments>
		<pubDate>Thu, 01 Nov 2012 18:02:45 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[News Articles]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1236</guid>
		<description><![CDATA[Two parking structures in Royal Oak be fitted with energy-efficient lights, courtesy of the city and some very concerned businesses. By Judy Davids Email the author November 1, 2012 Royal Oak-based Adopt-A-Watt rolled out its program for Royal Oak Thursday morning at the Royal Oak Farmers Market. Adopt-A-Watt, a public-private [...]]]></description>
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<p><strong>Two parking structures in Royal Oak be fitted with energy-efficient lights, courtesy of the city and some very concerned businesses.</strong></p>
<div>
<div>By Judy Davids Email the author November 1, 2012</div>
</div>
<p>Royal Oak-based <a href="http://adopt-a-watt.com/">Adopt-A-Watt</a> rolled out its program for Royal Oak Thursday morning at the <a href="http://royaloak.patch.com/listings/royal-oak-farmers-market">Royal Oak Farmers Market</a>.</p>
<p>Adopt-A-Watt, a public-private partnership conceived by Thomas Wither, allows businesses or organizations to sponsor energy-efficient lights at the Center Street and Layfayette Avenue parking structures. The goal of the program is to save energy and dollars for the community.</p>
<p>“This is going to conserve energy and create a cleaner environment for the community,” said Wither. “It also cuts energy bills and saves money, which has to be considered today.”</p>
<p>Royal Oak Mayor Jim Ellison said the unique program is something the city has been mulling over for a few years.</p>
<p>&#8220;It&#8217;s a way think outside of the box and be energy conservationists, which is great,&#8221; Ellison said.</p>
<p>So far, 96 businesses have signed on to sponsor lights in Royal Oak.</p>
<p>Sponsor businesses or nonprofits’ names and logos will be prominently displayed on signage throughout the parking structures near the new lights, providing year-round recognition of their participation and community support.</p>
<p>The new lights are designed to burn 300,000 fewer pounds of coal, and will last 100,000 hours–significantly longer than conventional lights.</p>
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		<title>Audio and Video Links for Adopt-A-Watt</title>
		<link>http://www.adopt-a-watt.com/audio-and-video-links-for-adopt-a-watt/</link>
		<comments>http://www.adopt-a-watt.com/audio-and-video-links-for-adopt-a-watt/#comments</comments>
		<pubDate>Wed, 31 Oct 2012 19:45:27 +0000</pubDate>
		<dc:creator>Brad</dc:creator>
				<category><![CDATA[Audio and Video]]></category>

		<guid isPermaLink="false">http://www.adopt-a-watt.com/?p=1217</guid>
		<description><![CDATA[YouTube video links Royal Oak Adopt-A-Watt Program - Launched November 1, 2012 and the Throwing of the Switch Ceremony scheduled for December 15, 2012. &#160; Dearborn Adopt-A-Watt Program &#8211; Launched September 22, 2011 and the Throwing of the Switch Ceremony December 20, 2011 Launch and Throwing of the Switch Ceremony: http://youtu.be/TlMEAb3rdiw &#160; Clean [...]]]></description>
				<content:encoded><![CDATA[<h2><strong>YouTube video links</strong></h2>
<p><strong>Royal Oak Adopt-A-Watt Program</strong> - Launched November 1, 2012 and the Throwing of the Switch Ceremony scheduled for December 15, 2012.</p>
<p>&nbsp;</p>
<p><strong>Dearborn Adopt-A-Watt Program</strong> &#8211; Launched September 22, 2011 and the Throwing of the Switch Ceremony December 20, 2011</p>
<p>Launch and Throwing of the Switch Ceremony:<em> <a href="http://youtu.be/TlMEAb3rdiw">http://youtu.be/TlMEAb3rdiw</a></em></p>
<p>&nbsp;</p>
<p><strong>Clean Energy Coalition Meeting March 7, 2012 Dearborn, MI:</strong> <a href="http://youtu.be/XivX959DQaM">http://youtu.be/XivX959DQaM</a></p>
<p>&nbsp;</p>
<p><strong>Lucy Ann Lance Show:</strong> February 15, 2012: <a href="http://youtu.be/KJTFvVyWXLk">http://youtu.be/KJTFvVyWXLk</a></p>
<p>&nbsp;</p>
<p><strong>Michigan Energy Forum: Solar Technology Powering Tomorrow&#8217;s Michigan:</strong> June 3, 2010:  <a href="http://youtu.be/3iZEs9DSGRI">http://youtu.be/3iZEs9DSGRI</a></p>
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